Michael.

human centric experienced.

Michael Aguirre Product Designer
Michael Aguirre Product Designer
Michael Aguirre Product Designer
Michael Aguirre Product Designer
Michael Aguirre Product Designer
Michael Aguirre Product Designer

A . Case Studies

Michael Aguirre Case Study - Global Discovery

Streamlining our user's / client's analytics experience.

Michael Aguirre Case Study - Dispatch

Improvements to our to our effortless sales and delivery experiences.

Michael Aguirre Case Study - London Lions

A journey to gather a wealth of feedback & insights from stakeholders, fans, club owners and operators. To improve and inform the company vision and define the overall roadmap.

Michael Aguirre Case Study - Buy my way

A journey to gather a wealth of feedback & insights from users & teams around the world.

Michael Aguirre Case Study - Design System

A consolidation of all products ui elements and pattern to create a unified shared design system.

Case Study - Global Discovery

Some of my favorite ways to come together and problem solve as a team.

Case Study a scalable CMS

A global content management system

2018

Updating / coming soon...

Research, Design & Develop
A global scalable CMS for our independent business teams.

A Case Study Herbalife 24

Research Design & Develop
How might we build a world class CRM that allows users to access their business, customers and clients on any desktop tablet or mobile device.

A Case Study Herbalife 24

Research, Design, Develop, Branding
How might we create a new web applications for a sports nutrition product and customer?

A Case Study Herbalife 24

Research, Design, Develop, Branding
How might we create a new web applications for a sports nutrition product and customer?

B . Hello!

Oh, I'm also lactose intolerant.

I'm Michael,
a human-centric problem solver working on digital products based in
Los Angeles, California.
About me

Michael Aguirre UX Design WorkshopMichael Aguirre User Centric approachMichael Aguirre no LactoseMichael Aguirre UX Design SprintMichael Aguirre UX Design SprintMichael Aguirre Design SystemMichael Aguirre Design ThinkingMichael Aguirre Design ThinkingMichael Aguirre Design ThinkingMichael Aguirre Design Thinking
Oh, I'm also lactose intolerant.

C . Principles

I.

Lead with Empathy

We’re here to solve problems.
Focus on user's needs. Treat second-hand information about users with caution. Focus on users and their outcomes while designing with data.

II.

Enjoy
Adventure

Help your team be comfortable with failure. Bake risk into your achievements. Learning from failure helps you adapt and pivot quickly while steadily keeping an eye on the final destination, remembering that there are many paths to a successful product.

III.

Human
Centric
Everything

Design Thinking should be at the core of everything we do.
From application design to value proposition presentations to interoffice communication, you get the best results when you put yourself in the shoes of the user, your audience, and team members.

IV.

Fearlessly
Direct

A well functioning team encourages direct feedback & communication
Encourage and receive regular and direct feedback. Allowing yourself and your team to challenge directly improves your ability to be comfortable with hard conversations and interactions that can often be uncomfortable and, if not handled correctly, can lead to misinterpretation.

V.

Always
Learning

UX environment is ever changing, you should be too.
Stay nimble, challenge yourself, and never get too comfortable with a system, tool, or process. Accepting you'll never be your perfect self encourages flow and forgiveness for yourself and your team, allowing for everyday continuous improvement.

D . Practice

Michael Aguirre Design Practice

Deep Listening

Designing ideas from a user's viewpoint by learning and knowing their desires, inspiration and pain. Effectively share those ideas with team members and leadership to inspire action.

Michael Aguirre Design Practice

Value Proposition Design

Identify the value of a product, function or service and to maintain an understanding between
the business & the market.

Michael Aguirre Design Practice

UX Research

Plan and gather behavioral and attitudinal data to learn your users common practices and how they feel, transforming your findings into insightful information.

Michael Aguirre Design Practice

Design Systems

Consistency in pattern libraries, user controls, navigation principles, organizational branding & style guides is essential for a well-functioning design team.

Michael Aguirre Design Practice

Rapid Prototyping

Unite your product with the users early and throughout the design process, whether napkin sketch, whiteboard drawing or interactive prototypes — any way to validate direction through continuous user testing.

Michael Aguirre Design Practice

Workshop Facilitation

Collaborative team workshops remove hierarchy and provide a safe space for cross-team and organization communication and cooperation. Whether it’s a Safe Agile PI planning or Design Sprint, it’s important to bring everyone together across all organizational levels to build best as a team.

E . Contact Me

Contact Michael Aguirre

Talk soon ; )

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