A journey to gather a wealth of feedback & insights from stakeholders, fans, club owners and operators. To improve and inform the company vision and define the overall roadmap.
Quick improvements the signup and shop customer journey.
Some of my favorite ways to come together and problem solve as a team.
Research, Design & Develop
A global scalable CMS for our independent business teams.
Research Design & Develop
How might we build a world class CRM that allows users to access their business, customers and clients on any desktop tablet or mobile device.
Research, Design, Develop, Branding
How might we create a new web applications for a sports nutrition product and customer?
Research, Design, Develop, Branding
How might we create a new web applications for a sports nutrition product and customer?
We’re here to solve problems.
Focus on user's needs. Treat second-hand information about users with caution. Focus on users and their outcomes while designing with data.
Help your team be comfortable with failure. Bake risk into your achievements. Learning from failure helps you adapt and pivot quickly while steadily keeping an eye on the final destination, remembering that there are many paths to a successful product.
Design Thinking should be at the core of everything we do.
From application design to value proposition presentations to interoffice communication, you get the best results when you put yourself in the shoes of the user, your audience, and team members.
A well functioning team encourages direct feedback & communication
Encourage and receive regular and direct feedback. Allowing yourself and your team to challenge directly improves your ability to be comfortable with hard conversations and interactions that can often be uncomfortable and, if not handled correctly, can lead to misinterpretation.
UX environment is ever changing, you should be too.
Stay nimble, challenge yourself, and never get too comfortable with a system, tool, or process. Accepting you'll never be your perfect self encourages flow and forgiveness for yourself and your team, allowing for everyday continuous improvement.
Designing ideas from a user's viewpoint by learning and knowing their desires, inspiration and pain. Effectively share those ideas with team members and leadership to inspire action.
Identify the value of a product, function or service and to maintain an understanding between
the business & the market.
Plan and gather behavioral and attitudinal data to learn your users common practices and how they feel, transforming your findings into insightful information.
Consistency in pattern libraries, user controls, navigation principles, organizational branding & style guides is essential for a well-functioning design team.
Unite your product with the users early and throughout the design process, whether napkin sketch, whiteboard drawing or interactive prototypes — any way to validate direction through continuous user testing.
Collaborative team workshops remove hierarchy and provide a safe space for cross-team and organization communication and cooperation. Whether it’s a Safe Agile PI planning or Design Sprint, it’s important to bring everyone together across all organizational levels to build best as a team.